OUR MISSION

Alpha Distinction was created with a deep conviction on the part of the founder: to help others improve their financial situation and that of those around them.
Since our foundation, our main objective has remained constant: to provide the tools and knowledge necessary to enable everyone to achieve financial and personal success.

RIGOR AND COMMITMENT

Constant determination and dedication to
our valued customers.

INDEPENDENCE AND QUALITY

Freedom of product choice and high standards

ETHICS AND TRANSPARENCY

Ethical principles and open communication
with our customers

OUR MISSION

Alpha Distinction was created with a deep conviction on the part of the founder: to help others improve their financial situation and that of those around them.
Since our foundation, our main objective has remained constant: to provide the tools and knowledge necessary to enable everyone to achieve financial and personal success.

We’re committed to helping you achieve your goals, and to giving you the peace of mind you deserve.
Achieving these goals is our responsibility, supporting you is our duty, and we consider it essential to demonstrate this at every stage of our collaboration.

RIGOR AND COMMITMENT

Constant determination and dedication to
our valued customers.

INDEPENDENCE AND QUALITY

Freedom of product choice and high standards

ETHICS AND TRANSPARENCY

Ethical principles and open communication
with our customers

15

YEARS OF EXPERIENCE

+50

OF PARTNERS

TRUST US

Multidisciplinary services,
one address

Our priority is to inform and guide you throughout your journey with us.
We believe that education is essential to making informed decisions.
That’s why we’re committed to providing you with comprehensive educational resources, training and advice.

Our aim is to help you understand the issues and options available to you, so that you can make informed decisions and achieve the best possible results.

Process steps

1

INITIAL CONTACT

Establishing initial contact and planning the first meeting to lay the foundations for the relationship.

2

Discovering needs and objectives

In-depth understanding of the client’s financial needs, investment objectives and investor profile.

3

Financial situation analysis

Detailed assessment of the customer’s assets, liabilities, investments, insurance and cash flows.

4

Presentation of recommendations

Personalized recommendations based on analysis, including tax strategies, a wealth management plan and investment suggestions.

5

Drawing up a financial plan

Collaboration with the customer to create a detailed financial plan, including specific recommendations, implementation steps and follow-up.

6

implementation and follow-up

Assistance in setting up the financial plan, with regular follow-up to adjust the plan according to the customer’s needs and objectives.

Process steps

1

2

3

INITIAL CONTACT

Establishing initial contact and planning the first meeting to lay the foundations for the relationship.

Discovering needs and objectives

In-depth understanding of the client’s financial needs, investment objectives and investor profile.

Financial situation analysis

Detailed assessment of the customer’s assets, liabilities, investments, insurance and cash flows.

4

5

6

Presentation of recommendations

Personalized recommendations based on analysis, including tax strategies, a wealth management plan and investment suggestions.

Drawing up a financial plan

Collaboration with the customer to create a detailed financial plan, including specific recommendations, implementation steps and follow-up.

implementation and follow-up

Assistance in setting up the financial plan, with regular follow-up to adjust the plan according to the customer’s needs and objectives.

YEARS OF EXISTENCE

Founded in 2015 and from the outset, the ultimate goal has unquestionably been to offer the tools and knowledge so that others can achieve financial and life success.

EXPERTS

A dedicated and passionate team with over 100 years’ experience.

Who we are

Alpha Distinction is a firm specializing in life and health insurance, made up of several financial security advisors who are also investment advisors affiliated with the securities firm Worldsource, for investments in securities.
What’s more, all our advisors exceed the basic academic requirements required by regulations.

Our team is made up of expert partners and experienced professionals aged 30 to 65.
We are proud to work with chartered accountants (CPAs), lawyers, tax specialists, notaries, appraisers and brokers specializing in various fields.
All these specialists are attuned to our customers’ specific needs and respond effectively to their requests, adopting Alpha Distinction’s distinctive approach.

This consultative approach focuses on clarifying your financial vision. We orchestrate your financial ecosystem to realize your goals and vision.

Our three fundamental pillars – rigor and commitment, independence and quality, ethics and transparency – are intrinsically linked.

Transparency is essential for our customers, while our independence enables us to offer the best products and services available on the market.

Finally, our commitment to our customers is underpinned by a well-defined process, designed to respond distinctively to their situation.

 

Our services

Insurance

We take a serious approach to your financial security, putting wealth protection and wealth creation first.

Wealth management

We help you to understand, protect and optimize your wealth to achieve your various financial goals, whatever their nature.

Asset protection

We offer specialized advice on securing and optimizing your assets for tax purposes, by setting up appropriate protection structures.

Investment strategies

Our distinctive approach focuses on wealth-building advice, exploring tailored strategies for various portfolios, with the aim of multiplying your wealth.

Business advice

We’re here to guide and optimize your entrepreneurial success with specialized advice and a team of experts dedicated to every aspect of your journey.

Tax optimization

We make taxation a priority to optimize the performance of your investments and income, by carefully examining your structure and working with our team of experts.

"Maxime is a competent financial advisor who listens to our needs. He is trustworthy and very knowledgeable about the financial strategies that correspond to our profile. With a warm approach, he knows how to put people at ease."

Annie Tétreault & Jean-François Lyonnais
Director of urban planning & respiratory therapist

"Maxime Pruneau listens carefully to your needs. His extensive knowledge and ongoing training allow him to offer a multitude of options, to optimize your personal finances and far beyond what you think possible. Maxime's passion for the investment world is inspiring."

Nicolas Bourdages
National Director of Multichannel Projects – IKEA

"If you want a creative, efficient and energetic financial advisor, do business with Maxime Pruneau! He has an excellent level of financial and business knowledge, and I've seen that he sincerely wants to guide his clients to financial success."

Vincent Beauregard
Notary and legal advisor

"When the time came for me to grow my businesses, Maxime was the person of choice. He understood my needs and beyond."

Dany Malenfant
President, DM Inox & Pliage Maska

"Maxime's in-depth knowledge immediately gave me confidence in managing my assets. His expertise and know-how confirm that I'm in good hands."

Jean-Philippe Paradis
Entrepreneur

"Maxime is the financial architect you need to ensure a better future with his cutting-edge financial strategies. I refer everyone around me and my clients to him without hesitation, because he has always delivered the goods and gone the extra mile."

Stéphane Michon
Mortgage broker

"I needed someone I could trust to manage my money. Maxime turned out to be that guy. In addition to listening to my needs, he knows how to reassure me about my investment choices. Truly, he's a no-brainer!"

Jérémy Demay
Professional artist

"Mr. Pruneau has not only earned my trust, but also given me confidence in my abilities to understand, manage and grow both my personal and professional finances. He is an asset in my life!"

Jacinthe Tourigny
Psychologist

"Maxime is a competent financial advisor who listens to our needs. He is trustworthy and very knowledgeable about the financial strategies that correspond to our profile. With a warm approach, he knows how to put people at ease."

Annie Tétreault & Jean-François Lyonnais
Director of urban planning & respiratory therapist

"Maxime Pruneau listens carefully to your needs. His extensive knowledge and ongoing training allow him to offer a multitude of options, to optimize your personal finances and far beyond what you think possible. Maxime's passion for the investment world is inspiring."

Nicolas Bourdages
National Director of Multichannel Projects – IKEA

"If you want a creative, efficient and energetic financial advisor, do business with Maxime Pruneau! He has an excellent level of financial and business knowledge, and I've seen that he sincerely wants to guide his clients to financial success."

Vincent Beauregard
Notary and legal advisor

"When the time came for me to grow my businesses, Maxime was the person of choice. He understood my needs and beyond."

Dany Malenfant
President, DM Inox & Pliage Maska

"Maxime's in-depth knowledge immediately gave me confidence in managing my assets. His expertise and know-how confirm that I'm in good hands."

Jean-Philippe Paradis
Entrepreneur

"Maxime is the financial architect you need to ensure a better future with his cutting-edge financial strategies. I refer everyone around me and my clients to him without hesitation, because he has always delivered the goods and gone the extra mile."

Stéphane Michon
Mortgage broker

"I needed someone I could trust to manage my money. Maxime turned out to be that guy. In addition to listening to my needs, he knows how to reassure me about my investment choices. Truly, he's a no-brainer!"

Jérémy Demay
Professional artist

"Mr. Pruneau has not only earned my trust, but also given me confidence in my abilities to understand, manage and grow both my personal and professional finances. He is an asset in my life!"

Jacinthe Tourigny
Psychologist